Shir Magen is the Head of Canada for Entain, a global leader in sports betting, gaming, and interactive entertainment with brands operating in over 30 markets worldwide. Based in Toronto, Shir oversees Entain’s Canadian operations, driving strategy, growth, and culture across the organization.

Before joining Entain, Shir served as Chief Executive Officer of HomeStars, a leading Canadian home services marketplace. During her tenure, she led the company through significant growth and transformation and garnered wide corporate cultural recognition, including being named one of Canada’s Most Admired Corporate Cultures.

A graduate of the inaugural class of the Sofaer Global MBA at Tel Aviv University, Shir brings an international perspective shaped by her Israeli roots and her years of experience leading dynamic, people-focused organizations.

Now based in Toronto, Shir is a proud wife and mother of three and an advocate for women in leadership and technology and remains an engaged member of both the Israeli and Canadian business communities.