Position: Marketing & Communications Director
Location: Montreal or Toronto
Effective: February 2023
Employment Type: Contract
Level: Mid – Senior

WHO WE ARE

Tel Aviv University Canada (a.k.a. Canadian Friends of Tel Aviv University) is a non-profit fundraising organization with staff in two Canadian offices (Montreal and Toronto). TAU Canada provides direct funding support for the educational and research goals of Tel Aviv University (TAU), Israel’s largest and most comprehensive institution of higher learning. Our mission is to increase local awareness of TAU’s global excellence in academic and research programs and reunite alums and past attendees living in Canada.

THE ROLE

TAU Canada seeks an out-of-the-box thinking, fully bilingual marketing and communications professional familiar with Israel and the Jewish not-for-profit sector who will report to the two Regional CEOs. The successful candidate will develop and implement a national marketing and communication strategy and liaise with TAU’s Marketing & Communications Department to spearhead initiatives from ideation to creation and execution.

Working from either office, you will focus on working equally with our Montreal and Toronto teams. Responsible for all aspects of TAU Canada’s marketing and communications, this position will oversee all aspects, from strategy, planning, budgeting and production to advertising, public relations, and web and social media content, to expand and maximize our fundraising efforts.

PRIMARY RESPONSIBILITIES

• Lead the development, implementation, and execution of a long-term marketing strategy, including content development for and management of social media, web presence, advertising, messaging bi-weekly newsletters, email blasts, special events, and website.
• Spearhead marketing and communication activities advancing our mission campaigns designed to raise funds and improve positive brand awareness by successfully telling “our story,” showcasing TAU students, faculty, and alumni.
• Measure, analyze, and improve campaigns to maximize effectiveness.
• Implement effective public relations campaigns promoting accomplishments and positive ongoing relationships with key representatives of the Jewish and the general media, including print and broadcast of relevant stories from TAU’s Marketing and Communications team and Spokesperson Office. 
• Develop and oversee the production, procurement, and dissemination of all communications, including but not limited to brochures, invitations, advertising, press releases, videos, newsletters, annual reports, website, speeches for events and news articles that provide a platform for the fundraising team and to broaden TAU exposure.
• Write and/or edit speeches and other communications for the Regional CEOs or lay leaders.
• Work with senior lay leadership and staff to define and execute appropriate marketing and communications strategies for national and regional offices.
• Develop work back schedules, and manage relationships with outside contractors (web developers, graphic designers). 

WHO ARE WE LOOKING FOR

 Education:

Bachelor’s degree or an acceptable combination of equivalent experience.

 Experience: 

​​​​​​​Fluency in English and French with a minimum of five years of progressively more senior experience, preferably with a community focussed organization. Experience in a post-secondary environment is an asset, as is the ability to communicate in Hebrew.

 Skills:

• Experience with web design/content management (HTML/Word Press), web-based advertising, and analytical tools (SEO and Google Analytics) is an asset.
• Mailchimp, Canva, Adobe Creative Suite and email marketing experience are preferred to complement your working knowledge of Adobe Creative (InDesign, Photoshop, Illustrator). 
• Proficient knowledge of Microsoft Office suite.
• Experience developing and managing social media presence, website metrics, Google analytics, and best practices

 TO APPLY

Please email your resume and cover letter to cftau@cftau.ca by February 17, 2023.

Tel Aviv University Canada thanks all applicants for their interest in this position; however, we will contact only those selected for an interview.